Advantadge Smollan

Since 2022, Externalia has been part of the Advantage Smollan group.

Advantage Smollan was founded in 2015 with the aim of creating and delivering intelligent outsourced sales and marketing solutions for retailers and consumer goods companies.

The global structure of Advantage Smollan enables us to:

      • Support our clients worldwide to create growth opportunities.
      • Deliver high-quality, flexible, consistent, and transparent solutions within and across markets.
      • Offer innovative global technology solutions.
      • Provide support and implementation teams with specialized skills for global programs.
      • Leverage our global network to share learnings, innovation, and best practices; ensuring the future of our clients' businesses.
      • Attract and retain top talent looking to grow in a global business.
      • Acquire and develop businesses that best support our clients in their market.

We recognize the need to provide compelling, customized, and differentiated solutions for our clients in each market, as well as repeatable solutions worldwide. We achieve this by bringing the best international practices from around the world and combining them with local expertise and committed teams on the ground.

Our team,
our success.

Externalia, we believe that the strength of a company lies in its values and its team. We strive to do business ethically and sustainably, prioritizing transparency, honesty, and commitment to our clients.

Our team is our greatest asset. We have highly trained, motivated, and committed professionals who work every day to offer tailored solutions for our clients.

We are driven by the excitement for the project. We are passionate about helping businesses grow and reach their full potential, and we work tirelessly to achieve our goals and those of our clients

Graduated in Business Administration in ESADE (2000) and PDG IESE (2016), father of 3 children and basketball fan. Previous development of my professional career at Henkel Ibérica and Pastas Gallo in different positions of Marketing, Trade and Sales. Externalia's project is my passion. It is where I have been able to combine my entrepreneurial motivation with my experience in mass market; in order to create a company that contributes a differential added value to our clients.

Javier Vila

Founder and General Manager of Externalia

Industrial Engineer (2005) and Executive MBA by ESADE (2018). I started my career at Henkel Ibérica, holding various positions for 9 years (Demand Planning, KAM and Trade Marketing).Later I was at De’Longhi Group for 2 years, creating the Trade Marketing department. In 2016 I started my adventure in Externalia with the mission of helping our customers maximise their efficiency at the point of sale. I feel fully identified with Externalia since I share all the values that it has in its DNA, especially the treatment of people.

Borja Roca

Business Unit Manager

Professionally linked to the world of sales and mass consumption since 1989. I started my career at Coca-Cola, as team coordinator of SRs in the area of Catalunya.Subsequently and for 15 years, I was in the current Wrigley-Mars carrying out similar functions both in the impulse channel, and primarily in the mass market. Since 2010 I’ve been at Externalia, leading national teams of SRs, and participating closely in the contribution of value with our customers. I feel like Externalia is my second home; I have found the place where they value my experience and opinion. I feel part of their achievements and their growth.

Eusebio Fosalba

National Sales Manager

Licensed by the URL (1999) Since 2010 I have developed my professional career in Externalia, carrying out different functions and getting a deeper knowledge of the sector thanks to the great diversity of projects I have managed. Externalia I have been able to exploit all my potential and have had the opportunity to grow in responsibility throughout these years. The growth in Externalia comes with effort, with perseverance and above all, willingness.

Marian Casas

Project Director

At Externalia, we have the strength and conviction of a good team which is the key to success. For this reason, we count on the recruitment of the best professionals, its training and growth within Externalia. We design career plans with the aim of achieving personal and professional development of our teams.

Would you like to become part of the Externalia team? We are looking for motivated people willing to contribute their experience and passion to every project in which they participate. If you are looking for a new challenge and you would like to know more about us, do not hesitate to apply to the offers we have available.


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