Point of
Sales Management.




Because the last spot is shown in the point of sale.
If you want to grow and gain market share, you’ll need an efficient team of Point of Sales Management. Our Point of Sale Reps are sales accelerators. They become responsible for your product to be always in the best possible conditions at the point of sale to increase your sales.
How do we make a difference?
Our
model.
- Visit model
- Training
- Team
- Governance model
- Technology
Visit model
Our visit methodology model allows us to plan each visit in a personalised way and maximize the time dedicated to value-generating tasks.



Training
At Externalia sales school, teams receive continuous training.



Team
We are specialists in team building, treating everyone in a personalized way for each project. We start from a precise recruiting process; we work on retaining talent and the training of sales techinques. We can boast that we have the lowest turnover rate in the sector.



Governance model
We have coordinators with extensive experience in the sales management teams and Project Managers with various multi-sector experiences, who meet regularly with our customers to monitor the main KPIs, provide relevant information to the market and competition, and provide proposals for improvement and specific action plans.



Technology
Information vs Data. We are aware that an excess of information makes it difficult to make decisions, so we share with our customers through our own relevant dashboard that allows us to make decisions quickly and move ahead of the competition.






The functions of the Point of Sale Rep.
Ensure the presence of the references agreed with the banner.
Increase the distribution in teaching with the possibility of influencing the assortments.
Quick with introduction of new launches.
Effective presence. Improve your brand's location on the shelf, fix out of stocks (OOS) and shelf space increase.
To ensure the promotional compilance agreed with the retailers.
Local negotiation second location (Displays, Gondola-ends…).
Keep your eyes open at the point of sale.
- Monitoring of the actions of the competition
- Best practices successfully implemented in shops
Management of actions with promoters in the centres
Implementation of decorative materials.
Information and training of product.
Address the concerns of the head of section.
Channels where
we are present.



Large Retailers



Traditional



Horeca



Drugstores and
Perfumeries



Specialized
channel



Health
How do we start?
They have
trusted us.



To highlight Externalia's flexibility and adaptability to our needs in the pharmaceutical channel in a project of continuity and key growth for the company. Thanks to personalized development, outsourcing a sales network did not have to be synonymous with distancing salespeople from the brand; on the contrary, we were able to bring each delegate closer and convert them into a key element of an exciting project to succeed together.
Fabien Nexon
Regional Sales Director - Baby



We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing



In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party



Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Director de ejecución de ventas de alimentación



Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics
Let’s talk about the
needs of your company
Do you want to know more about
the work we do with our customers?