Because the last spot is shown in the point of sale.
If you want to grow and gain market share, you’ll need an efficient team of Point of Sales Management. Our Point of Sale Managers are sales accelerators. They're facilitators.
They become the top decision-makers for your product are always in the best possible conditions at the point of sale to increase your sales. At Externalia we cover any need your brand may have at the point of sale. We help you define your needs and apply our visit methodology to achieve your goals. We work to achieve the best results and are proud to represent you in the stores.
How do we make a difference?
Our visit methodology model allows us to plan each visit in a personalised way and maximize the time dedicated to value-generating tasks.
At Externalia sales school, teams receive continuous training.
We are specialists in team building, treating everyone in a personalized way for each project. We start from a precise recruiting process; we work on retaining talent and the training of sales techinques. We can boast that we have the lowest turnover rate in the sector.
We have coordinators with extensive experience in the sales management teams and Project Managers with various multi-sector experiences, who meet regularly with our customers to monitor the main KPIs, provide relevant information to the market and competition, and provide proposals for improvement and specific action plans.
Information vs Data. We are aware that an excess of information makes it difficult to make decisions, so we share with our customers through our own relevant dashboard that allows us to make decisions quickly and move ahead of the competition.
The functions of the Point of Sale Rep.
Ensure the presence of the references agreed with the banner.
Increase the distribution in teaching with the possibility of influencing the assortments.
Quick with introduction of new launches.
Effective presence. Improve your brand's location on the shelf, fix out of stocks (OOS) and shelf space increase.
To ensure the promotional compilance agreed with the retailers.
Local negotiation second location (Displays, Gondola-ends…).
Keep your eyes open at the point of sale.
- Monitoring of the actions of the competition
- Best practices successfully implemented in shops
Management of actions with promoters in the centres
Implementation of decorative materials.
Information and training of product.
Address the concerns of the head of section.
How do we start?
Let’s talk about the
needs of your company
Do you want to know more about
the work we do with our customers?