Point of
Sales Management.






Because the last spot is shown in the point of sale.
If you want to grow and gain market share, you’ll need an efficient team of Point of Sales Management. Our Point of Sale Managers are sales accelerators. They're facilitators.
They become the top decision-makers for your product are always in the best possible conditions at the point of sale to increase your sales. At Externalia we cover any need your brand may have at the point of sale. We help you define your needs and apply our visit methodology to achieve your goals. We work to achieve the best results and are proud to represent you in the stores.
How do we make a difference?
Our
model.
- Visit model
- Training
- Team
- Governance model
- Technology
Visit model
Our visit methodology model allows us to plan each visit in a personalised way and maximize the time dedicated to value-generating tasks.

Training
At Externalia sales school, teams receive continuous training.

Team
We are specialists in team building, treating everyone in a personalized way for each project. We start from a precise recruiting process; we work on retaining talent and the training of sales techinques. We can boast that we have the lowest turnover rate in the sector.

Governance model
We have coordinators with extensive experience in the sales management teams and Project Managers with various multi-sector experiences, who meet regularly with our customers to monitor the main KPIs, provide relevant information to the market and competition, and provide proposals for improvement and specific action plans.

Technology
Information vs Data. We are aware that an excess of information makes it difficult to make decisions, so we share with our customers through our own relevant dashboard that allows us to make decisions quickly and move ahead of the competition.


The functions of the Point of Sale Rep.
Ensure the presence of the references agreed with the banner.
Increase the distribution in teaching with the possibility of influencing the assortments.
Quick with introduction of new launches.
Effective presence. Improve your brand's location on the shelf, fix out of stocks (OOS) and shelf space increase.
To ensure the promotional compilance agreed with the retailers.
Local negotiation second location (Displays, Gondola-ends…).
Keep your eyes open at the point of sale.
- Monitoring of the actions of the competition
- Best practices successfully implemented in shops
Management of actions with promoters in the centres
Implementation of decorative materials.
Information and training of product.
Address the concerns of the head of section.
Channels where
we are present.

Large Retailers

Traditional

Horeca

Drugstores and
Perfumeries

Specialized
channel

Health
How do we start?
They have
trusted us.

Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager

"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager

"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing

"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager

"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
Let’s talk about the
needs of your company
Do you want to know more about
the work we do with our customers?