Visit model
Our visit methodology model allows us to plan each visit in a personalised way and maximize the time dedicated to value-generating tasks.
Training
At Externalia sales school, teams receive continuous training.
Team
We are specialists in team building, treating everyone in a personalized way for each project. We start from a precise recruiting process; we work on retaining talent and the training of sales techinques. We can boast that we have the lowest turnover rate in the sector.
Governance model
We have coordinators with extensive experience in the sales management teams and Project Managers with various multi-sector experiences, who meet regularly with our customers to monitor the main KPIs, provide relevant information to the market and competition, and provide proposals for improvement and specific action plans.
Technology
Information vs Data. We are aware that an excess of information makes it difficult to make decisions, so we share with our customers through our own relevant dashboard that allows us to make decisions quickly and move ahead of the competition.
Large Retailers
Traditional
Horeca
Drugstores and
Perfumeries
Specialized
channel
Health
To highlight Externalia's flexibility and adaptability to our needs in the pharmaceutical channel in a project of continuity and key growth for the company. Thanks to personalized development, outsourcing a sales network did not have to be synonymous with distancing salespeople from the brand; on the contrary, we were able to bring each delegate closer and convert them into a key element of an exciting project to succeed together.
Fabien Nexon
Regional Sales Director - Baby
We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing
In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party
Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Executive Director of Food Sales
Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics