





How can we help you?
Integral services
for your sales force.
Commercial Network
· Point of Sale Management
· Sales Reps
· Merchands
· Sales Promoters
· Telesales
Consultancy
· Recruiting
· Incentive systems
· Methodology of the visit
· Coverage and approach to the channel
· Technology and processes
Visibility
· Implementation of planograms
· Implementation of promo plans and displays
· Implementation of visibility materials
· Visual Merchandising
· Window dressing
Audit
· Audits
· Mystery Shopping
Branding
· Brand Ambassadors
· Trainers
· Tasting
· Sampling
· Experiential Marketing
Our customers
They have
trusted us.

Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager

"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager

"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing

"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager

"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
Why choose Externalia as a commercial outsourcing company?
We work together
to maximise your sales.
Results
We seek to maximise the profitability of our projects
Experience
We have experience in a variety of sectors and channels
Technology
Vincle has been dedicated to technological innovation in the commercial process for over 25 years
Methodology
Customised pattern of preparation, execution and subsequent analysis
Results
We seek to maximise the profitability of our projects.
Our teams are 100% results oriented.
We establish metrics which allows us to measure the return of each action.
We not only guarantee short-term results but compliment this with sustainable long term performance.
Methodology
Using Externalia’s Perfect Visit model, our commercial teams follow a pattern of personalised preparation, execution and subsequent analysis on each visit, maximising sales staff time dedicated to value-generating functions as well as providing a better base to deal with any unforeseen events arising during the visit.
In a business environment as competitive as ours, “how” and “when” make a real difference.
Technology
Vincle has been dedicated to business innovation technology for more than 30 years. They have perfected our operations, making them an excellent business partner for Externalia.
With Vincle’s Sales Management solution, Externalia is at the forefront of technological solutions for the commercial team. We can adapt solutions according to the needs of each project and give the best coverage to each of our customers.
Our solution includes the methodology of Perfect Visit, developed to maximise the return of visits.
Our clients have a personalised control panel to be able to analyse the effectiveness of our work in real time.
In its recent Market Guide, Gartner endorsed Vincle as a Representative Vendor for ‘Retail Execution and Monitoring Solutions for the Consumer Goods Industry’.
Experience
We have not just knowledge of but also extensive experience in a variety of sectors and channels.
We understand that environments are ever-changing, which is why we are flexible and adapt.
As the team is the key to our success, we provide and continuously train tailor-made crews for each project.


Our results
guarantee
us.
EXTERNALIA IN NUMBERS
Although precise client project details cannot be disclosed for reasons of confidentiality, please feel free to contact us if you have any questions or requests.
+ 18%
of significant savings vs. its previous proprietary structure. More focus and specialisation by teams/channels. Improvements in the main business KPIs: Distribution, space quota, reduction of out of stocks, improvement in % of promotional compliance, significant increase in local negotiations. Turnover <5% per year.
+ 60%
In-Store Operability Ratio. In 6 out of 10 visits we get a second location negotiated locally by the SR (Gondola-end, Display, other 2nd placements...).
+ 88%
of distribution of the new products in just 3 visits. Launch of 6 new references in a chain of hypermarkets. 3 visits in a row are agreed upon with a cadence of 15 days. In the first visit 20% of the shops had the 6 references, in the second visit 72% and in the third visit 88%.
10 years is a long time
More than 10 years accompanying our clients. Our goal is to achieve the highest return on each visit.


Our
mission.
To be the gold standard in the sector of externalisation of commercial teams through of the creation of long-term alliances with our clients.
How to achieve it:
- We attract, develop and retain talent.
- We challenge our clients.
- We share our know how and have initiative.
- We adapt to the changing environment.
- We are committed to excitement and passion with the projects.
Our
values.
- Commitment: to our teams and our customers.
- Responsibility: creation of sustainable values.
- Results-Oriented: specific metrics.
- Adaptability to the environment: multi-category and multi-sector experience.
- Initiative: we are the hands, head and heart of the brands we represent.


Our
partners.
At Externalia, we firmly believe that the best projects and ideas are born from teamwork. We build partnership relationships with our clients and partner with leading companies in their sector with the clear objective of bringing more value to your projects. Meet our partners and discover what our relationship with each of them can bring you.
Technology Partner
Training Partner
Trends.
En este momento no podemos cargar las noticias, disculpe las molestias.
Can we
help you?
Do you need to boost your sales?
Do you lack visibility and/or presence at the point of sale?
Are you devoting a lot of resources and not obtaining the expected results?
Does your company have effective incentive systems?
Are you visiting the best shops possible? Are you doing it with the right frequency? Do you have enough information about the competition?
Do you need a partner to help you with their field experience in improving your route to market?
Do you need to implement a successful product in store and you don't know which is the best way to do it?

