solutions for your
sales force.

Team | Technology | Methodology

How can we help you?

Integral services
for your sales force.

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Commercial Network

· Point of Sale Management
· Sales Reps
· Merchands
· Sales Promoters
· Telesales

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· Recruiting
· Incentive systems
· Methodology of the visit
· Coverage and approach to the channel
· Technology and processes

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· Implementation of planograms
· Implementation of promo plans and displays
· Implementation of visibility materials
· Visual Merchandising
· Window dressing

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· Audits
· Mystery Shopping

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· Brand Ambassadors
· Trainers
· Tasting
· Sampling
· Experiential Marketing

Our customers

They have
trusted us.

Why choose Externalia as a commercial outsourcing company?

We work together
to maximise your sales.



We seek to maximise the profitability of our projects

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We have experience in a variety of sectors and channels

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Vincle has been dedicated to technological innovation in the commercial process for over 25 years

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Customised pattern of preparation, execution and subsequent analysis

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We seek to maximise the profitability of our projects.

Our teams are 100% results oriented.
We establish metrics which allows us to measure the return of each action.

We not only guarantee short-term results but compliment this with sustainable long term performance.

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Using Externalia’s Perfect Visit model, our commercial teams follow a pattern of personalised preparation, execution and subsequent analysis on each visit, maximising sales staff time dedicated to value-generating functions as well as providing a better base to deal with any unforeseen events arising during the visit.

In a business environment as competitive as ours, “how” and “when” make a real difference.

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Vincle has been dedicated to business innovation technology for more than 30 years. They have perfected our operations, making them an excellent business partner for Externalia.

With Vincle’s Sales Management solution, Externalia is at the forefront of technological solutions for the commercial team. We can adapt solutions according to the needs of each project and give the best coverage to each of our customers.
Our solution includes the methodology of Perfect Visit, developed to maximise the return of visits.

Our clients have a personalised control panel to be able to analyse the effectiveness of our work in real time.
In its recent Market Guide, Gartner endorsed Vincle as a Representative Vendor for ‘Retail Execution and Monitoring Solutions for the Consumer Goods Industry’.

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We have not just knowledge of but also extensive experience in a variety of sectors and channels.

We understand that environments are ever-changing, which is why we are flexible and adapt.

As the team is the key to our success, we provide and continuously train tailor-made crews for each project.

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Our results


Although precise client project details cannot be disclosed for reasons of confidentiality, please feel free to contact us if you have any questions or requests.

+ 18%

of significant savings vs. its previous proprietary structure. More focus and specialisation by teams/channels. Improvements in the main business KPIs: Distribution, space quota, reduction of out of stocks, improvement in % of promotional compliance, significant increase in local negotiations. Turnover <5% per year.

+ 60%

In-Store Operability Ratio. In 6 out of 10 visits we get a second location negotiated locally by the SR (Gondola-end, Display, other 2nd placements...).

+ 88%

of distribution of the new products in just 3 visits. Launch of 6 new references in a chain of hypermarkets. 3 visits in a row are agreed upon with a cadence of 15 days. In the first visit 20% of the shops had the 6 references, in the second visit 72% and in the third visit 88%.

10 years is a long time

More than 10 years accompanying our clients. Our goal is to achieve the highest return on each visit.

Our Mission


To be the gold standard in the sector of externalisation of commercial teams through of the creation of long-term alliances with our clients.

How to achieve it:

  • We attract, develop and retain talent.
  • We challenge our clients.
  • We share our know how and have initiative.
  • We adapt to the changing environment.
  • We are committed to excitement and passion with the projects.


  • Integrity
  • Mindset for Gowth
  • People at Heart specific metrics.
  • Accountability
  • Customer centric
  • Teamwork
Our values


At Externalia, we firmly believe that the best projects and ideas are born from teamwork. We build partnership relationships with our clients and partner with leading companies in their sector with the clear objective of bringing more value to your projects. Meet our partners and discover what our relationship with each of them can bring you.

Technology Partnerlogo-externo-vincle


Training Partner



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Can we
help you?

Do you need to boost your sales?

Do you lack visibility and/or presence at the point of sale?

Are you devoting a lot of resources and not obtaining the expected results?

Does your company have effective incentive systems?

Are you visiting the best shops possible? Are you doing it with the right frequency? Do you have enough information about the competition?

Do you need a partner to help you with their field experience in improving your route to market?

Do you need to implement a successful product in store and you don't know which is the best way to do it?