Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager
"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager
"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing
"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager
"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
Results
We seek to maximise the profitability of our projects
Experience
We have experience in a variety of sectors and channels
Technology
Vincle has been dedicated to technological innovation in the commercial process for over 25 years
Methodology
Customised pattern of preparation, execution and subsequent analysis
Results
We seek to maximise the profitability of our projects.
Our teams are 100% results oriented.
We establish metrics which allows us to measure the return of each action.
We not only guarantee short-term results but compliment this with sustainable long term performance.
Methodology
Using Externalia’s Perfect Visit model, our commercial teams follow a pattern of personalised preparation, execution and subsequent analysis on each visit, maximising sales staff time dedicated to value-generating functions as well as providing a better base to deal with any unforeseen events arising during the visit.
In a business environment as competitive as ours, “how” and “when” make a real difference.
Technology
Vincle has been dedicated to business innovation technology for more than 30 years. They have perfected our operations, making them an excellent business partner for Externalia.
With Vincle’s Sales Management solution, Externalia is at the forefront of technological solutions for the commercial team. We can adapt solutions according to the needs of each project and give the best coverage to each of our customers.
Our solution includes the methodology of Perfect Visit, developed to maximise the return of visits.
Our clients have a personalised control panel to be able to analyse the effectiveness of our work in real time.
In its recent Market Guide, Gartner endorsed Vincle as a Representative Vendor for ‘Retail Execution and Monitoring Solutions for the Consumer Goods Industry’.
Experience
We have not just knowledge of but also extensive experience in a variety of sectors and channels.
We understand that environments are ever-changing, which is why we are flexible and adapt.
As the team is the key to our success, we provide and continuously train tailor-made crews for each project.
Technology Partner
Training Partner
