Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager
"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager
"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing
"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager
"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
Results
We seek to maximise the profitability of our projects
Experience
We have experience in a variety of sectors and channels
Technology
Vincle has been dedicated to technological innovation in the commercial process for over 25 years
Methodology
Customised pattern of preparation, execution and subsequent analysis
Results
We seek to maximise the profitability of our projects.
Our teams are 100% results oriented.
We establish metrics which allows us to measure the return of each action.
We combine the obtainment of short-term results with a vision of long-term results that allows for a sustainable improvement of results.
Methodology
Through Externalia’s Perfect Visit model our commercial teams follow a pattern of preparation, execution and subsequent analysis in a personalised way on each visit. This allows us to maximise the amount of time the sales staff dedicate to value-generating functions and, furthermore, to be better prepared for any unforeseen event that may arise during the visit.
In an environment as competitive as the one in which we operate, how and when make a difference.
Technology
Vincle has been dedicated to the business innovation technology for more than 25 years. They know the perfection of our business and that makes them an excellent business partner for Externalia.
With Vincle’s Sales Management solution, Externalia is at the forefront of technological solutions for the commercial team. We can adapt solutions according to the needs of each project and give the best coverage to each of our customers.
Our solution includes the methodology of Perfect Visit, developed to maximise the return of visits.
Our clients have a personalised control panel to be able to analyse the effectiveness of our work in real time.
Gartner endorses Vincle as a Representative Vendor for ‘Retail Execution and Monitoring Solutions for the Consumer Goods Industry’ in its recent Market Guide.
Experience
We have experience in a variety of sectors and channels that provides us with specific knowledge of each of them.
We understand that environments are ever-changing, which is why we are flexible and adapt.
The team is the key to our success: we select the best profiles according to the specific needs of each project and offer them continuous training.
