To highlight Externalia's flexibility and adaptability to our needs in the pharmaceutical channel in a project of continuity and key growth for the company. Thanks to personalized development, outsourcing a sales network did not have to be synonymous with distancing salespeople from the brand; on the contrary, we were able to bring each delegate closer and convert them into a key element of an exciting project to succeed together.
Fabien Nexon
Regional Sales Director - Baby
We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing
In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party
Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Executive Director of Food Sales
Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics
Results
We seek to maximise the profitability of our projects
Experience
We have experience in a variety of sectors and channels
Technology
Vincle has been dedicated to technological innovation in the commercial process for over 25 years
Methodology
Customised pattern of preparation, execution and subsequent analysis
Results
We seek to maximise the profitability of our projects.
Our teams are 100% results oriented.
We establish metrics which allows us to measure the return of each action.
We not only guarantee short-term results but compliment this with sustainable long term performance.
Methodology
Using Externalia’s Perfect Visit model, our commercial teams follow a pattern of personalised preparation, execution and subsequent analysis on each visit, maximising sales staff time dedicated to value-generating functions as well as providing a better base to deal with any unforeseen events arising during the visit.
In a business environment as competitive as ours, “how” and “when” make a real difference.
Technology
Vincle has been dedicated to business innovation technology for more than 30 years. They have perfected our operations, making them an excellent business partner for Externalia.
With Vincle’s Sales Management solution, Externalia is at the forefront of technological solutions for the commercial team. We can adapt solutions according to the needs of each project and give the best coverage to each of our customers.
Our solution includes the methodology of Perfect Visit, developed to maximise the return of visits.
Our clients have a personalised control panel to be able to analyse the effectiveness of our work in real time.
In its recent Market Guide, Gartner endorsed Vincle as a Representative Vendor for ‘Retail Execution and Monitoring Solutions for the Consumer Goods Industry’.
Experience
We have not just knowledge of but also extensive experience in a variety of sectors and channels.
We understand that environments are ever-changing, which is why we are flexible and adapt.
As the team is the key to our success, we provide and continuously train tailor-made crews for each project.
Technology Partner
Training Partner
