Audit of the
point of sale.


The data collection has to reflect the reality of the point of sale.
In an environment where it’s increasingly competitive, knowing the real situation of your brand and your competition at the point of sale is obligatory. If we do not know the real situation “at street level”, we cannot analyse the impact we have on the consumer and we cannot correctly evaluate the effectiveness of our commercial and marketing strategies.

Our
model.
We developed a manual for data collection and trained the team to ensure the homogeneity of the information collected.
We make sure that the data reflects the reality of the point of sale, to share real information that enables our customers to improve their decision making.
We are specialists in the recruiting and training of customised equipment. We can boast the lowest turnover rate in the sector.
We share information in real time.
Channels where we
are present.

Large Retailers

Traditional

Horeca

Drugstores and
Perfumeries

Specialized
channel

Health
How do we start?
They have
trusted us.

We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing

In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party

Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Director de ejecución de ventas de alimentación

Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics
Let’s talk about the
needs of your company
Do you want to know more about the
work we do with our customers?