Audit of the
point of sale.

Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.

"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."

"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."

"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."

"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."