Audit of the
point of sale.






The data collection has to reflect the reality of the point of sale.
In an environment where it’s increasingly competitive, knowing the real situation of your brand and your competition at the point of sale is obligatory. If we do not know the real situation “at street level”, we cannot analyse the impact we have on the consumer and we cannot correctly evaluate the effectiveness of our commercial and marketing strategies.

Our
model.
We developed a manual for data collection and trained the team to ensure the homogeneity of the information collected.
We make sure that the data reflects the reality of the point of sale, to share real information that enables our customers to improve their decision making.
We are specialists in the recruiting and training of customised equipment. We can boast the lowest turnover rate in the sector.
We share information in real time.
Channels where we
are present.

Large Retailers

Traditional

Horeca

Drugstores and
Perfumeries

Specialized
channel

Health
How do we start?
They have
trusted us.

Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager

"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager

"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing

"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager

"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
Let’s talk about the
needs of your company
Do you want to know more about the
work we do with our customers?