Point of Sales
Management (Pharma).




Training, key element
in the management of parapharmacies.
We are aware of the changes that the pharmaceutical industry has undergone, it is essential to adapt the model to the new sales channels, including the parapharmacies of large stores. We are experts in the point of sale management, we know the channel and we understand the complexity that the coexistence of both channels implies for some laboratories.
From Externalia together with you, we will build the best strategy to tackle the channel and we will execute it seeking excellence at the point of sale.



The functions of a Point of Sale Manager
in Parapharmacy.
Training and advice to those in charge of parapharmacy.
To provide tools so that in the assisted sale a correct prescription of your brand's product is made.
Ensure the agreed presence.
Increase the distribution in teaching with the possibility of influencing the assortments
Quickly on introduction of news.
Effective presence. Improve your brand's location on the shelf, fix out of stocks and amplify space.
Ensure promotional compliance agreed with the retailers.
Negotiation of local second locations (Displays, Gondola-ends).
Keep your eyes open at the point of sale:
- Monitoring of actions of the competition.
- New practices that we see in stores that can be implemented.
Channels where
we are present.



Department Stores



Pharmacy



Perfumery



Specialist
How do we start?
They have
trusted us.



To highlight Externalia's flexibility and adaptability to our needs in the pharmaceutical channel in a project of continuity and key growth for the company. Thanks to personalized development, outsourcing a sales network did not have to be synonymous with distancing salespeople from the brand; on the contrary, we were able to bring each delegate closer and convert them into a key element of an exciting project to succeed together.
Fabien Nexon
Regional Sales Director - Baby



We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing



In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party



Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Executive Director of Food Sales



Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics
Let’s talk about the
needs of your company
Do you want to know more about
the work we do with our customers?