Point of Sales
Training, key element
in the management of parapharmacies.
We are aware of the changes that the pharmaceutical industry has undergone, it is essential to adapt the model to the new sales channels, including the parapharmacies of large stores. We are experts in the point of sale management, we know the channel and we understand the complexity that the coexistence of both channels implies for some laboratories.
From Externalia together with you, we will build the best strategy to tackle the channel and we will execute it seeking excellence at the point of sale.
The functions of a Point of Sale Manager
Training and advice to those in charge of parapharmacy.
To provide tools so that in the assisted sale a correct prescription of your brand's product is made.
Ensure the agreed presence.
Increase the distribution in teaching with the possibility of influencing the assortments
Quickly on introduction of news.
Effective presence. Improve your brand's location on the shelf, fix out of stocks and amplify space.
Ensure promotional compliance agreed with the retailers.
Negotiation of local second locations (Displays, Gondola-ends).
Keep your eyes open at the point of sale:
- Monitoring of actions of the competition.
- New practices that we see in stores that can be implemented.
How do we start?
Let’s talk about the
needs of your company
Do you want to know more about
the work we do with our customers?