Point of Sales
Management (Pharma).






Training, key element
in the management of parapharmacies.
We are aware of the changes that the pharmaceutical industry has undergone, it is essential to adapt the model to the new sales channels, including the parapharmacies of large stores. We are experts in the point of sale management, we know the channel and we understand the complexity that the coexistence of both channels implies for some laboratories.
From Externalia together with you, we will build the best strategy to tackle the channel and we will execute it seeking excellence at the point of sale.

The functions of a Point of Sale Manager
in Parapharmacy.
Training and advice to those in charge of parapharmacy.
To provide tools so that in the assisted sale a correct prescription of your brand's product is made.
Ensure the agreed presence.
Increase the distribution in teaching with the possibility of influencing the assortments
Quickly on introduction of news.
Effective presence. Improve your brand's location on the shelf, fix out of stocks and amplify space.
Ensure promotional compliance agreed with the retailers.
Negotiation of local second locations (Displays, Gondola-ends).
Keep your eyes open at the point of sale:
- Monitoring of actions of the competition.
- New practices that we see in stores that can be implemented.
Channels where
we are present.

Department Stores

Pharmacy

Perfumery

Specialist
How do we start?
They have
trusted us.

Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager

"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager

"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing

"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager

"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
Let’s talk about the
needs of your company
Do you want to know more about
the work we do with our customers?