Tactical
Actions.




A brilliant idea without a brilliant execution is just a declaration of intent.
Have a fast and effective impact
Tactical actions are commercial actions of limited duration (summer campaigns, Christmas, etc.) where prior planning of the action is key to ensure successful implementation.
The main objectives in tactical actions are:
-
TO WIN DISTRIBUTION:
. Introduction of new products (launches, promotions...)
. Increase distribution of your current portfolio
-
GAIN VISIBILITY:
Improve visibility and get second placements: Beatings to place displays, placement of POS material, etc.
-
TO CARRY OUT IMPLANTATIONS:
Implementation of planograms...
Proactive actions to increase sales.
We have a qualified database that allows us to better define the action. For example, centres in which we have been successful in placing displays, and brands for which we have had better distribution improvement ratios. This previous information allows us to refine the coverage of the action and improve the effectiveness ratios per visit. In short, we know where to focus our resources in order to maximise results.
Thanks to Vincle, we have a tool that allows us: geolocalisation, reporting of the activity (quantitative and qualitative with photographs) and monitoring of the agreed KPIs. The tool’s flexibility is total, the projects are dynamic and Vincle allows us to adapt if the needs change during the project’s implementation.
Actions previously agreed by the brands.
We execute the actions agreed by the brands in a quick and efficient way at the point of sale. We provide a wide coverage in the national territory in short periods of time.
Channels where
we are present.



Large Retailers



Traditional



Horeca



Drugstores and
Perfumeries



Specialized
channel



Health
How do we start?
They have
trusted us.



To highlight Externalia's flexibility and adaptability to our needs in the pharmaceutical channel in a project of continuity and key growth for the company. Thanks to personalized development, outsourcing a sales network did not have to be synonymous with distancing salespeople from the brand; on the contrary, we were able to bring each delegate closer and convert them into a key element of an exciting project to succeed together.
Fabien Nexon
Regional Sales Director - Baby



We recently joined forces with Externalia, and we couldn't be happier with the work that has been done. We value their proactivity and agility in facing day-to-day challenges. We have a well-trained team that supports us with the execution of our strategic vision: from the business intelligence part to the point of sale execution.
Carolina Kitras
Trade Marketing



In the time we have been in a working relationship, Externalia has adapted to our needs demonstrating their ability to learn, flexibility, and commitment to providing the professional service we demanded. The peculiarities of the spirits market have forged this relationship, reaching the expected levels. During this time, the experience acquired has allowed the agency to provide proposals and ideas that complement our business vision and have materialized them with rigor and seriousness. We work hand in hand with them at the point of sale and the evolution in what we have experienced so far is really good.
Abel de Angel García
Key Account Manager & Head Project 3er Party



Working with the Externalia team provides us with flexibility, integrating a hybrid management model that allows us to implement routes adapted to the different types of surfaces and channels that exist in retail.
David Roncal Calonge
Executive Director of Food Sales



Working with Externalia leads to an improvement of our brand image at the point of sale by focusing resources and prioritizing activations between brands through an expert team and an optimized route plan, ensuring a perfect visit model with a multidisciplinary team that adds value in negotiations.
Carlota Mensión Matheu
Head of Trade Marketing & Business Analytics
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