Tactical
Actions.

A brilliant idea without a brilliant execution is just a declaration of intent.


Have a fast and effective impact

Tactical actions are commercial actions of limited duration (summer campaigns, Christmas, etc.) where prior planning of the action is key to ensure successful implementation.

The main objectives in tactical actions are:

  • TO WIN DISTRIBUTION:

    . Introduction of new products (launches, promotions...)

    . Increase distribution of your current portfolio

  • GAIN VISIBILITY:

    Improve visibility and get second placements: Beatings to place displays, placement of POS material, etc.

  • TO CARRY OUT IMPLANTATIONS:

    Implementation of planograms...

Proactive actions to increase sales.


We have a qualified database that allows us to better define the action. For example, in which centres have we previously been successful in placing displays and the brands in which we have had better distribution improvement ratios. This previous information allows us to refine the coverage of the action and improve the effectiveness ratios per visit. In short, we know where to focus our resources in order to maximise results.

Thanks to Vincle, we have a tool that allows us: geolocalisation, reporting of the activity (quantitative and qualitative with photographs) and monitoring of the agreed KPIs. The tool’s flexibility is total, the projects are dynamic and Vincle allows us to adapt if the needs change during the project’s implementation.

Actions previously agreed by the brands.


We execute the actions agreed by the brands in a quick and efficient way at the point of sale. We provide a wide coverage in the national territory in short periods of time.

Channels where
we are present.


Large Retailers

Traditional

Horeca

Drugstores and
Perfumeries

Specialized
channel

Health

How do we start?


STRATEGY TO FOLLOW Define the purpose, the vision and & objectives DESIGN OF THE PROJECT Reporting structure Define the approach of KPIs measurement Define the optimum reporting Continuous improvement process DESIGN OF THE ORGANISATION Segmentation of stores Define necessary capacities Design the roles and structure RATING OF THE SALES PROCESS Define the operational processes Define the KPIs & Objectives SELECTION OF PEOPLE & DEVELOPMENT Define the optimum approach for its training and development PROCESSES “IN STORE” Design of sales tools TECHNOLOGY: PROPOSAL OF SOLUTION Vincle, company leader in the sector, as technological partner
STRATEGY TO FOLLOW Define the purpose, the vision & objectives DESIGN OF THE PROJECT Reporting structure Define the approach of KPIs measurement Define the optimum reporting Continuous improvement process DESIGN OF THE ORGANISATION Segmentation of stores Define necessary capacities Design the roles and structure RATING OF THE SALES PROCESSES Define the operational processes Define the KPIs & Objectives SELECTION OF PEOPLE & DEVELOPMENT Define the optimum approach for its training & development PROCESSES “IN STORE” Design of sales tools TECHNOLOGY: PROPOSAL OF SOLUTION Vincle, company leader in the sector, as technological partner

They have
trusted us.


 

Let’s talk about the
necesidades de tu empresa?


Do you want to know more about
the work we do with our customers?