Tactical
Actions.






A brilliant idea without a brilliant execution is just a declaration of intent.
Have a fast and effective impact
Tactical actions are commercial actions of limited duration (summer campaigns, Christmas, etc.) where prior planning of the action is key to ensure successful implementation.
The main objectives in tactical actions are:
-
TO WIN DISTRIBUTION:
. Introduction of new products (launches, promotions...)
. Increase distribution of your current portfolio
-
GAIN VISIBILITY:
Improve visibility and get second placements: Beatings to place displays, placement of POS material, etc.
-
TO CARRY OUT IMPLANTATIONS:
Implementation of planograms...
Proactive actions to increase sales.
We have a qualified database that allows us to better define the action. For example, in which centres have we previously been successful in placing displays and the brands in which we have had better distribution improvement ratios. This previous information allows us to refine the coverage of the action and improve the effectiveness ratios per visit. In short, we know where to focus our resources in order to maximise results.
Thanks to Vincle, we have a tool that allows us: geolocalisation, reporting of the activity (quantitative and qualitative with photographs) and monitoring of the agreed KPIs. The tool’s flexibility is total, the projects are dynamic and Vincle allows us to adapt if the needs change during the project’s implementation.
Actions previously agreed by the brands.
We execute the actions agreed by the brands in a quick and efficient way at the point of sale. We provide a wide coverage in the national territory in short periods of time.
Channels where
we are present.

Large Retailers

Traditional

Horeca

Drugstores and
Perfumeries

Specialized
channel

Health
How do we start?
They have
trusted us.

Without a doubt, it is a reliable strategic partner for the future. Our relationship with Externalia goes back 7 years. From the beginning they have shown us excellent knowledge of the points of sale - both the hyper and super national ones - as well as a close collaboration and relationship between the SR team and the centres. This year, moreover, with Isabel’s big event, we have surpassed our expectations and the high number of second placements agreed locally - with all the material designed by themselves - has allowed us to substantially optimise rotation and, above all, improve visibility and consumer awareness of Isabel’s new “Pink” image in the centres.
Jose Miguel Navarro
Sales Manager

"The collaboration with Externalia started 2 years ago when we saw that internally we had neither the capacity nor the skills to detect everything that happens on a daily basis in the points of sale where we are present and manage to implement actions with reliability. The relationship of confidence with the team facilitates the daily tasks and we are getting the marked results. In a small sales team like ours, having a point of sale manager service is a security and provides responsiveness."
Sílvia Domènech
Sales Manager

"The Externalia team are our eyes and arms at the point of sale. They are a good partner to develop company strategy with a very professional, efficient and committed team."
Mireia Martori
Head of Trade Marketing

"Thanks to the effort and involvement of the team we have been working with Externalia for years and have managed to have greater visibility of what is happening at the points of sale and identify areas for improvement. We have achieved an integration where we feel the Externalia team is part of Indas. Their quick learning in the category, adaptation to change and concern have made it possible. We are sure that it is a relationship that has just begun and that will always move forward, with a view to joint growth."
María Romance
Marketing Manager

"Externalia is a great family and a great team. Professionalism, rigor and demand with great results. They are our eyes at the point of sale and their feedback helps us make agile decisions. We've only been here a short time, but we're sure that it will be a long journey full of success."
Mercè Vigó
KAM & TRADE MKT
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