A brilliant idea without a brilliant execution is just a declaration of intent.
Have a fast and effective impact
Tactical actions are commercial actions of limited duration (summer campaigns, Christmas, etc.) where prior planning of the action is key to ensure successful implementation.
The main objectives in tactical actions are:
We have a qualified database that allows us to better define the action. For example, in which centres have we previously been successful in placing displays and the brands in which we have had better distribution improvement ratios. This previous information allows us to refine the coverage of the action and improve the effectiveness ratios per visit. In short, we know where to focus our resources in order to maximise results.
Thanks to Vincle, we have a tool that allows us: geolocalisation, reporting of the activity (quantitative and qualitative with photographs) and monitoring of the agreed KPIs. The tool’s flexibility is total, the projects are dynamic and Vincle allows us to adapt if the needs change during the project’s implementation.
We execute the actions agreed by the brands in a quick and efficient way at the point of sale. We provide a wide coverage in the national territory in short periods of time.
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